The internet is expected to continue playing a prominent role in shaping the future of the computing over the next decade. So, it is not surprise that major technology players are formulating their strategies around the internet and the mobility factor. Yahoo! Inc, for example has announced its ambition to be the indispensible starting point for mobile internet.
The internet has absorbed all types of media, video, pictures, music and other forms of creative content. While a lot of things have changed, still a lot remain the same. More and more people are enjoying content on line such as reading blogs and sharing photos. Yahoo! wants to be the main starting point for everything internet on mobile device. From the newest to the most experience user, Yahoo! goal is to be simple starting points for much richer and more complex world so people can get more out of it. Whether they are looking for fun, information, entertainment or social connection, they want to experience everything to the fullest.
To be the best starting point, it’s clear that Yahoo! needs to open the Yahoo! experience to any device or user. Mobile is the perfect example since more consumers are soon expected to come and go from the Net via their phone rather than desktop. By providing compelling services to consumers, developer, publishers and advertisers, the plan might just bear fruits.
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